Search Engine Marketing

What is Search Engine Optimization?

Most companies embark on having a new website built without any consideration for how they will get traffic to their site. We find this completely mind-boggling. Would these same companies buy space on a billboard without knowing whether it will be erected in downtown New York or in the middle of the Sahara Desert? Would they pay thousands of dollars for a 30-second TV commercial without asking whether this will be shown in prime time on a major network or at 3:00 AM on channel 119?

Google is the most widely used search engine and the means by which most web users search for new products and services. Most Google users rarely look beyond the first ten or twenty sites that appear in Google's search results. Being in first position in Google for relevant searches is like placing your "billboard" on the busiest street in the world, or like airing your "commercial" during the Super Bowl. Search Engine Optimization (SEO) is all about getting high placement in Google and other search engines.
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More than 90% of online users don’t look further than the first 2 pages of search results. Most prefer to use another popular search engine rather than click past the first 10 results. How can your business succeed if you’re not found there?


Almost 40% of online users believe that companies found in the top search engine results are a major brand in their specific product/service category. SEM raises your online profile and builds brand awareness and credibility.

How do I get my site to #1 in Google?

In short, you have to do a lot of things right. There are dozens of Search Engine Optimization techniques that all contribute, incrementally, to raising the position of your site within the search engines. This is a key requirement for dramatically increasing web traffic without incurring high advertising costs.

Our team has been entrenched in SEO since 2001. We have a proven track-record of generating enviable results for our WebPartners. Search Engine Marketing is a process of ensuring that Google and Yahoo! discover what products and services your business sells, and then making your site more important and more relevant to the search engines than your competitors!

Most web designers spend all of their time coming up with pretty pictures and "flashy" components to dazzle their visitors. Well, guess what, search engines can't read images or harvest content from your Flash site so they likely don't even know what type of business is behind these fancy sites. That's like deploying a sales force without telling them what products or services you offer.

When one of your potential customers conducts a query via a major search engine (like Google), only one of two outcomes is possible:

  1. They will find your website
  2. They will find your competitor’s website
 Get Found on the Internet

Which will it be?

WebPartners has developed effective, sustainable techniques to increase your website's relevance to the major search engines. Many of our WebPartners joined with us because they were disappointed in the results that their existing websites were giving them. In some cases, our partners had spent thousands of dollars building an attractive website that no one ever visited.

We understand that sales is a "numbers game". Only a small percentage of prospects ever become clients. Nevertheless, by growing your site's traffic exponentially, you have a pretty good chance at growing your sales exponentially.